My Work
Neighborhood Studios
Neighborhood Studios is a venture-funded startup studio based out of Atlanta, GA. As part of exploring one of their startup ideas, they needed to contact owners of local used furniture stores and conduct interviews in order to better understand store operations, merchandise acquisition and consignment sales. Within 30 days, I was able to contact and conduct conversations with 17 furniture store owners. The studio leadership was then able to utilize the knowledge and insights from these conversations to make a determination on the viability this startup opportunity.
17 customer interviews
MightyMeld
MightyMeld is a venture-funded startup out of Los Angeles, CA that provides software to frontend software developers. Prior to their official launch, the company needed to present product demonstrations to developers, initiate free trials and contract YouTube influencers to promote their app. The knowledge and insights gained from over 100 product demos allowed the company to re-write its messaging and double its demo to trial conversion rate.
103 product demos
6 influencers